Would you pay an annual fee to join a loyalty program?

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Peculiar_Investor
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Would you pay an annual fee to join a loyalty program?

Post by Peculiar_Investor » 20 Nov 2017 14:59

Is Loblaws pitches upgraded loyalty program for $9.99 a month for premium perks - Business - CBC News a new initiative or a rehash of existing programs?

I try to minimize (keep it simple) membership in loyalty type programs and don't think I'd be paying extra real dollars to join a loyalty program. Isn't the purpose of such programs to reward my existing loyalty, so why pay extra?
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Re: Would you pay an annual fee to join a loyalty program?

Post by Spudd » 20 Nov 2017 15:10

If I had a baby I might join... 20% off on baby products like diapers might end up being worth it, plus you can order online and pick up for free, which would be quite useful I imagine if I had a baby.

However, not having a baby, I see nothing here for me.

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Re: Would you pay an annual fee to join a loyalty program?

Post by Quebec » 20 Nov 2017 16:08

This is not gonna work, except for very specific shoppers with very specific consumption patterns (see the CBC article). No mass market appeal.

I've never paid any annual fees on credit cards, and I'm certainly not gonna pay $100 a year for a loyalty card!

I shop at Metro every week for a family of 4 and I'm a member of their free loyalty program. Points automatically get converted to a reward voucher every 3 months, send by mail. (I think there is also an app option, but I have enough apps on my phone already.) You apply this voucher towards your next visit to the grocery store, to reduce the total cost. Couln't be easier. (They also send special offers based on the products to tend to buy.) What's the catch? Well they obviously know exactly what I'm buying, now. But like a lot of other people, I'm willing to provide that information in exchange for a bit of cash every 3 months.
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Re: Would you pay an annual fee to join a loyalty program?

Post by deaddog » 20 Nov 2017 17:46

It will depend on your shopping habits. You'll have to do a cost analysis to see if it is worth it.

It is being done now with Amazon Prime and Costco.

If you save more than you spend it is worth the cost,
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Re: Would you pay an annual fee to join a loyalty program?

Post by Koogie » 20 Nov 2017 18:24

deaddog wrote:
20 Nov 2017 17:46
You'll have to do a cost analysis to see if it is worth it.
+1 That is why we pay an annual fee for the BNS Visa that DW has. The selective 4% cashback makes it worthwhile.

Smart people will do that math. Most won't. Perhaps Loblaws is banking on a certain level of consumer ignorance..
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Re: Would you pay an annual fee to join a loyalty program?

Post by optionable68 » 20 Nov 2017 20:59

Koogie wrote:
20 Nov 2017 18:24
Perhaps Loblaws is banking on a certain level of consumer ignorance..
Based on my last trip to Loblaws, the typical Loblaws customer may not be overly price aware.
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Re: Would you pay an annual fee to join a loyalty program?

Post by peter » 20 Nov 2017 21:14

I'd consider paying and don't mind the concept, but if the linked article has the complete list of benefits it's not worth it for me. I actually dislike that I have to 'load' offers on the PCF master card, but the value of the points and the prices of the local Superstore are a no-brainer otherwise.

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Re: Would you pay an annual fee to join a loyalty program?

Post by brucecohen » 20 Nov 2017 22:59

peter wrote:
20 Nov 2017 21:14
I'd consider paying and don't mind the concept, but if the linked article has the complete list of benefits it's not worth it for me. I actually dislike that I have to 'load' offers on the PCF master card, but the value of the points and the prices of the local Superstore are a no-brainer otherwise.
Ditto though I shop mainly at No Frills, not Superstore.

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Re: Would you pay an annual fee to join a loyalty program?

Post by adrian2 » 21 Nov 2017 14:38

optionable68 wrote:
20 Nov 2017 20:59
Koogie wrote:
20 Nov 2017 18:24
Perhaps Loblaws is banking on a certain level of consumer ignorance..
Based on my last trip to Loblaws, the typical Loblaws customer may not be overly price aware.
Then I'm not their typical customer, while shopping there multiple times a week.
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Re: Would you pay an annual fee to join a loyalty program?

Post by Jo Anne » 21 Nov 2017 16:33

The No Frills in my town is quite a bit cheaper than Metro and Sobeys (no Loblaws around here). And that's where all the local chefs get their produce every day. I buy everything there except meat and fresh fish.

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