Would you pay an annual fee to join a loyalty program?
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Would you pay an annual fee to join a loyalty program?
Is Loblaws pitches upgraded loyalty program for $9.99 a month for premium perks - Business - CBC News a new initiative or a rehash of existing programs?
I try to minimize (keep it simple) membership in loyalty type programs and don't think I'd be paying extra real dollars to join a loyalty program. Isn't the purpose of such programs to reward my existing loyalty, so why pay extra?
I try to minimize (keep it simple) membership in loyalty type programs and don't think I'd be paying extra real dollars to join a loyalty program. Isn't the purpose of such programs to reward my existing loyalty, so why pay extra?
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Re: Would you pay an annual fee to join a loyalty program?
If I had a baby I might join... 20% off on baby products like diapers might end up being worth it, plus you can order online and pick up for free, which would be quite useful I imagine if I had a baby.
However, not having a baby, I see nothing here for me.
However, not having a baby, I see nothing here for me.
Re: Would you pay an annual fee to join a loyalty program?
This is not gonna work, except for very specific shoppers with very specific consumption patterns (see the CBC article). No mass market appeal.
I've never paid any annual fees on credit cards, and I'm certainly not gonna pay $100 a year for a loyalty card!
I shop at Metro every week for a family of 4 and I'm a member of their free loyalty program. Points automatically get converted to a reward voucher every 3 months, send by mail. (I think there is also an app option, but I have enough apps on my phone already.) You apply this voucher towards your next visit to the grocery store, to reduce the total cost. Couln't be easier. (They also send special offers based on the products to tend to buy.) What's the catch? Well they obviously know exactly what I'm buying, now. But like a lot of other people, I'm willing to provide that information in exchange for a bit of cash every 3 months.
I've never paid any annual fees on credit cards, and I'm certainly not gonna pay $100 a year for a loyalty card!
I shop at Metro every week for a family of 4 and I'm a member of their free loyalty program. Points automatically get converted to a reward voucher every 3 months, send by mail. (I think there is also an app option, but I have enough apps on my phone already.) You apply this voucher towards your next visit to the grocery store, to reduce the total cost. Couln't be easier. (They also send special offers based on the products to tend to buy.) What's the catch? Well they obviously know exactly what I'm buying, now. But like a lot of other people, I'm willing to provide that information in exchange for a bit of cash every 3 months.
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Re: Would you pay an annual fee to join a loyalty program?
It will depend on your shopping habits. You'll have to do a cost analysis to see if it is worth it.
It is being done now with Amazon Prime and Costco.
If you save more than you spend it is worth the cost,
It is being done now with Amazon Prime and Costco.
If you save more than you spend it is worth the cost,
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Re: Would you pay an annual fee to join a loyalty program?
+1 That is why we pay an annual fee for the BNS Visa that DW has. The selective 4% cashback makes it worthwhile.
Smart people will do that math. Most won't. Perhaps Loblaws is banking on a certain level of consumer ignorance..
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Re: Would you pay an annual fee to join a loyalty program?
Based on my last trip to Loblaws, the typical Loblaws customer may not be overly price aware.
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Re: Would you pay an annual fee to join a loyalty program?
I'd consider paying and don't mind the concept, but if the linked article has the complete list of benefits it's not worth it for me. I actually dislike that I have to 'load' offers on the PCF master card, but the value of the points and the prices of the local Superstore are a no-brainer otherwise.
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Re: Would you pay an annual fee to join a loyalty program?
Ditto though I shop mainly at No Frills, not Superstore.peter wrote: ↑20 Nov 2017 21:14 I'd consider paying and don't mind the concept, but if the linked article has the complete list of benefits it's not worth it for me. I actually dislike that I have to 'load' offers on the PCF master card, but the value of the points and the prices of the local Superstore are a no-brainer otherwise.
Re: Would you pay an annual fee to join a loyalty program?
Then I'm not their typical customer, while shopping there multiple times a week.optionable68 wrote: ↑20 Nov 2017 20:59Based on my last trip to Loblaws, the typical Loblaws customer may not be overly price aware.
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Re: Would you pay an annual fee to join a loyalty program?
The No Frills in my town is quite a bit cheaper than Metro and Sobeys (no Loblaws around here). And that's where all the local chefs get their produce every day. I buy everything there except meat and fresh fish.